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Master in Strategic Marketing and Sales

knowledge to change the world

Course Outline

  1. Marketing Management
  2. Marketing Mix
  3. Marketing Skills
  4. Marketing Research
  5. Advertisement Management
  6. Sales Management
  7. Sales Skills and Techniques
  8. Client Relationship Management
  9. Competency Management
  10. Category Management
  11. Competitor Analysis
  12. Brand Leadership
  13. Consultative Selling
  14. Basic Retail Management
  15. Retail Management
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  1. International Retailing
  2. Market Segmentation
  3. Basics of Virtual Merchandising Store Design
  4. Advanced Visual Merchandising and Store Design
  5. Product Management
  6. Strategic Pricing
  7. Brand Management
  8. Strategic Brand Management
  9. Blue Ocean Strategy
  10. Pest Analysis
  11. Porters Model of Competition
  12. Basics of Service Markets, Consumers and Products
  13. BCG Matrix
  14. Business to Business Marketing
  15. Consumer Behaviour
  1. Customer Relationship Management
  2. Customer Retention Strategies
  3. Developing a Service Model
  4. Digital Marketing
  5. E – Marketing
  6. Social Media Marketing
  7. Social Media Advertising
  8. Social Research Methods
  9. Focus Groups
  10. Integrated Marketing Communications
  11. Managing a Sales Team with Success
  12. Maximizing Customer Relationship
  13. Managing the Service Environment
  14. Public Relations
  15. Relationship Marketing
  16. Services Marketing
  17. Service Marketing Communications
  18. Mass Communication
  19. Multi-Level Marketing

 

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