Master in Strategic Marketing and Sales
knowledge to change the world
Course Outline
- Marketing Management
- Marketing Mix
- Marketing Skills
- Marketing Research
- Advertisement Management
- Sales Management
- Sales Skills and Techniques
- Client Relationship Management
- Competency Management
- Category Management
- Competitor Analysis
- Brand Leadership
- Consultative Selling
- Basic Retail Management
- Retail Management
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- International Retailing
- Market Segmentation
- Basics of Virtual Merchandising Store Design
- Advanced Visual Merchandising and Store Design
- Product Management
- Strategic Pricing
- Brand Management
- Strategic Brand Management
- Blue Ocean Strategy
- Pest Analysis
- Porters Model of Competition
- Basics of Service Markets, Consumers and Products
- BCG Matrix
- Business to Business Marketing
- Consumer Behaviour
- Customer Relationship Management
- Customer Retention Strategies
- Developing a Service Model
- Digital Marketing
- E – Marketing
- Social Media Marketing
- Social Media Advertising
- Social Research Methods
- Focus Groups
- Integrated Marketing Communications
- Managing a Sales Team with Success
- Maximizing Customer Relationship
- Managing the Service Environment
- Public Relations
- Relationship Marketing
- Services Marketing
- Service Marketing Communications
- Mass Communication
- Multi-Level Marketing