FACULTY OF SALES, MARKETING, PRICING AND COMMUNICATION STRATEGY
Education goes beyond textbooks and classrooms. We believe in empowering students to explore their passions challenge conventions.
Drive Demand. Build Brands. Define the Future
We are the first dedicated academic institution to holistically integrate the entire value creation chain—from identifying customer needs to capturing value through strategic pricing. In an era defined by digital disruption and shifting consumer power, we believe that excellence in one discipline is no longer enough. By uniting the art of persuasive communication with the science of data-driven marketing and the psychology of pricing, we prepare leaders who can navigate complexity and drive sustainable growth. Our faculty is a dynamic hub where industry practice meets cutting-edge research, fostering the strategic minds that will shape the future of global commerce.
Leslie Alexander
Teaching Assistant (TA)
The Sales, Marketing, Pricing & Communication Strategy includes real-life examples and best practices to help you:
- Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Five pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, Pricing strategy, and Digital strategy
- Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
- Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
- Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
- Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current and target pricing maturity levels, (4) Pricing strategies, (5) Price sensitivity analysis, (6) Setting up prices, (7) Discount strategies, (8) Avoiding price war, (9) Performance monitoring
- Define and Implement your Digital Strategy: (1) Branding guidelines, (2) Website design and development, (3) Search engine optimization, (4) Pay per click strategy, (5) Social media strategy, (6) Emailing strategy
- List your Potential Initiatives for each pillar
- Create your Business Cases and Financial Models to assess Potential Initiatives
- Prioritize, Plan and Implement your Projects: (1) Project Prioritization, (2) Business Roadmap, (3) Governance, (4) Dashboards, (5) Project Implementation: Agile Methodology, Design Thinking and Traditional Methodology, (6) Continuous Improvement (7) Post Projects Evaluation and Lessons Learnt, (8) Post Program Evaluation and Lessons Learnt
- Define and implement your change management strategy and internal communication strategy: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Effective communication, (5) Stakeholder engagement strategy
Mission
To Educate: Develop agile, critical-thinking graduates who master the integrated disciplines of modern go-to-market strategy, equipping them to lead with integrity and insight.
To Innovate: Advance the frontiers of knowledge through pioneering research in pricing psychology, digital communication, and customer engagement, translating theory into tangible business impact.
To Connect: Serve as a vital bridge between academia and industry, fostering a collaborative ecosystem where businesses, alumni, and students co-create solutions to real-world challenges.
To Influence: Shape ethical industry standards and public discourse by championing the pivotal role of value creation and authentic communication in building a prosperous and sustainable economy.
Vision
To be the global epicenter for shaping visionary leaders who redefine the exchange of value between organizations and society, creating a future where strategic communication, ethical selling, and intelligent marketing drive meaningful progress.
Academic Faculties
Research, and student success.
Postgraduate Programs
Advanced master’s and doctoral.
Research Departments
Active research units promoting.
Accredited Faculties
Excellence and global standards.
Academics & Programs
4558 + Admission
Proficiency and Professional Certification Programmes
- Data structures & algorithm mastery
- Practical labs, coding projects & internships
- Career-ready for IT & software industry jobs
Senior Executive Impact Leadership
- Software architecture and engineering excellence
- Develop, test, and optimize software systems
- Expertise in coding, design, and innovation
Diploma
- Data-driven insights & machine learning
- Big data and analytics skills
- Analytics, AI, and problem-solving
Advanced Diploma
- International law & human rights
- Cross-border legal expertise
- Global treaties & justice
Journey of Our Graduates
Enroll now to begin your transformative academic journey with us.